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上半年网络零售交易额同比增33.4% 农村网络零售规模加速增长

发布时间:2018-11-08 11:38
农村“淘宝”
 
Rural Taobao
 
 
 
今年上半年,我国网络零售交易额达到3.1万亿元,同比增长33.4%,增速比上年同期加快5.2个百分点。全国农村实现网络零售额5376.2亿元,其中实物型网络零售额3286.4亿元,服务型网络零售额2089.8亿元。
 
In the first half of this year, the volume of online retail trade in China reached 3.1 trillion yuan, an increase of 33.4% over the same period of last year, which was 5.2 percentage points faster than the same period of last year. In rural areas of China, the net retail sales reached 537.62 billion yuan, of which 32.86 billion yuan were in physical form and 208.98 billion yuan were in service form.
 
 
 
上半年国内消费市场主要呈现以下亮点:一是实体零售呈现回暖态势。商务部重点监测的专业店、百货店销售额同比分别增长5.6%和1.3%,较上年同期分别加快3.6和0.7个百分点。二是网络销售保持高速增长。三是服务消费继续快速发展。全国餐饮收入1.85万亿元,同比增长11.2%;全国电影票房收入同比增长10.5%;旅游市场持续向好。四是绿色共享消费成为市场热点。五是消费价格温和上涨。
 
In the first half of the year, the domestic consumer market mainly showed the following bright points: first, physical retail sales were showing signs of warming. Sales of specialty stores and department stores monitored by the Ministry of Commerce increased by 5.6% and 1.3% respectively over the same period of last year, accelerating by 3.6% and 0.7% respectively. Two, Internet sales are growing at a high speed. Three, service consumption continues to develop rapidly. The national catering revenue was 1.85 trillion yuan, an increase of 11.2% year on year; the national film box office revenue increased by 10.5% year on year; and the tourism market continued to improve. Four, green shared consumption has become a hot spot in the market. Five is a moderate rise in consumer prices.
 
 
 
网络零售市场继续保持稳定增长态势,主要呈现以下特点:一是增长动力强劲,拉动消费作用进一步增强。上半年,我国网络零售市场规模增速保持在30%以上,且呈逐月上升趋势。二是市场主体加速创新,新业态新模式不断涌现。三是消费潜力持续释放,消费形态全面升级。四是助力传统产业转型升级,凸显数字经济价值。国产品牌在国内网络零售市场中表现出强劲的竞争优势,上半年国产品牌销售额占整体销售额的74.5%。
 
The network retail market continues to maintain a steady growth trend, mainly showing the following characteristics: First, the growth momentum is strong, and the role of stimulating consumption is further strengthened. In the first half of the year, the growth rate of China's online retail market has been maintained at over 30%, showing a monthly upward trend. Two, the main body of the market accelerates innovation, and new patterns of new formats emerge. The three is the continuous release of consumption potential and the upgrading of consumption patterns. The four is to boost the transformation and upgrading of traditional industries and highlight the value of digital economy. Domestic brands have shown strong competitive advantages in the domestic online retail market, with domestic brand sales accounting for 74.5% of the total sales in the first half of the year.
 
 
 
上半年全国农村电子商务呈现以下特点:农村网络零售规模继续保持加速增长态势;农村网络零售结构不断优化;中西部及东北地区农村电商迅猛增长;电商示范成效明显;电商扶贫效果显著。
 
In the first half of the year, rural e-commerce in China showed the following characteristics: the scale of rural e-commerce continued to accelerate growth; the structure of rural e-commerce continued to optimize; the rapid growth of rural e-commerce in the central and Western and northeastern regions; the demonstration effect of e-commerce was obvious; and the poverty alleviation effect of e-commerce was remarkable.

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